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Napa Valley Co-Operative Winery

Oil on canvas, 36″ x 30″, unframed

Napa Valley Co-Operative Winery, circa 1940

Napa Valley Cooperative Winery (NVCW) was formed in 1934 by Charles Forni, Angelo Petri and Adam Bianchi with 35 members. The new group allied itself with Fruit Industries, Inc (formerly California Wine Association), a huge monopoly. The sign says NVCW is “Plant No.1 of Fruit Industries”.

Wines: Calwa, Aristocrat, Winehaven brands. Brandy-A.R. Morrow & Victor Hugo brand. A.R. Morrow was president of the California Wine Association (CWA: Calwa brand) monopoly during prohibition. A special high quality brandy produced in 1930 during Prohibition was named “A.R. Morrow Brandy”. Photo is circa 1940.

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La Jota Falls, St. Helena

Oil on canvas, 16″ x 20″, unframed

La Jota Falls or Linda Falls, St. Helena

“Into this ravine the stream falls, and the place of its sudden descent is one of the finest spots in the Coast Range. After much inquiry, no local name could be found for the glen and the waterfalls, so, since they are just within the limits of the famous La Jota Rancho, once owned by that famous pioneer, George Yount. We suggest that they should be known as the La Jota falls.” Daily Alta California 6-20-1885. They were known as such in 1915, but the name was forgotten and a new name given: Linda Falls. The land was donated to the Napa County Land Trust in 2010.


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Napa Valley Winter Along Madrona Avenue

Oil on canvas, 24″ x 18″, plus included frame

Ever had that itch to try something you’ve never done before in your retirement? I did! After 5 years of retirement filled with skiing, playing tennis and trying to make sense of the financial markets, I decided to take acrylic painting lessons in January 2005 with my wife, Sue, from Jakki Kouffman, a noted Santa Fe acrylic artist. I always felt I had a latent, but keen sense of color and graphic composition. After ten years of concentrated training with Jakki, Don Ward of Taos, NM, Robert De Leon of Santa Fe, NM and most recently, Theo Becker of the Napa Valley, I have centered my art interest to realistic landscapes using water soluble oil paints. I aspire to the breathtaking portrayals by New Mexican artists Wilson Hurley, Peter Hagen, Grant MacDonald and Irby Brown (my heroes) as well as classical impressionist Claude Monet and expressionist Georgia O’ Keeffe.

My passion for painting is driven from achieving a “humbling level” in my work of the beauty God has bestowed on the landscapes of many parts of the world. I especially enjoy painting skies, sunsets, sunrises, water, reflections on water, mountains – any landscape with drama. In my former working life I was an executive of The Coca-Cola Company in Atlanta, Georgia and the California wine industry where I was president of Sterling Vineyards, Chateau St. Jean and Lyeth Winery. I resided eleven years in Santa Fe after retiring and now live full time in St. Helena where Sue’s family is involved in the wine business (Retro and Dunn Vineyards) and real estate development. I am available for commissions and sale of my work at 707-967-9227 or

My work can be viewed at website,

Greg De Lucca